Overview
In 2024, I led the product effort to enable a custom integration between Harry’s systems and TikTok Shop to expand our reach and test a new DTC channel. Tik Tok shop was gaining traction and we wanted to be there as fast as possible.

The Challenge
We needed to bridge systems between our custom stack, our fulfillment centers, and TikTok’s API quickly to capatalize on early to market learnings.

My Role & Approach

Partnered with services engineers, fulfillment, and marketing to define requirements.
Designed a lightweight integration that automated order flow and reduced manual lift.
Managed testing and UAT, ensuring parity in pricing, inventory, and customer experience.

Results

Launched Harry’s TikTok Shop presence — a new revenue and marketing channel allowing upstream teams to build a foundation and gain learnings
Enabled fulfillment directly through Harry’s distribution centers without disrupting existing DTC systems
Created an internal playbook for future social commerce integrations

Reflection
This project showed me the value of how finding a light-weight solution to enable teams to gain conviction is highly valuable.